The Koi Ecosystem

Koii Network
4 min readApr 16, 2021

-- is a decentralized web application (DApp) powered by Koi, a protocol for information retrieval and publishing on the new web. exhibits technologies made possible by the Koi Protocol.

The era of NFTs is upon us. takes advantage of key Koi Protocol capabilities in order to provide novel functionalities for content creators in a web 3.0 environment.

Atomic NFTs & Permanent Storage

Thanks to the Arweave permaweb, makes use of permanent storage in order to facilitate the creation of Atomic NFTs — an NFT where the asset and its content exist within the same on-chain location. Minting or transferring digital creations to ensures that the NFT is a complete asset. This means that NFTs hosted on are not subject to the fragility inherent to prevailing platforms (marketplaces). The metadata associated with any NFT is not at risk of getting disconnected from the ownership contract on the blockchain. This innovation creates a concrete solution for hosting and storing NFTs.

Data and content published from and archived to the Koi protocol are always permanent and immutable. is the application within the Koi ecosystem that demonstrates these qualities. Web 3.0 applications must take advantage of permanent storage to solve predominant issues in the current web 2.0 internet. NFTs purport true ownership of creations in a way that allows owners to capture more value from their work. helps solve issues in hosting these creations so that the qualities which make NFTs valuable remain true over time.

Attention Rewards

Attention rewards are based on how much traffic (“attention”) any image or data receives, as measured by the Koi protocol’s gateway tracking function. By monitoring the amount of traffic moving into host gateways, displays the real time amount of “attention” given to any digital creation displayed on the site. By displaying the amount of attention given to the creations on the network, creates a leaderboard that contextualizes the success of projects based on how often they are viewed. This is a stark contrast to the commoditization of creation based on active bidding prices.

Beyond the leaderboard, helps cultivate attention by monetizing each NFT through the Koi protocol’s daily mint of 1,000 KOI tokens. The application is an early example of token distribution to content creators within the Koi ecosystem. The Koi protocol rewards anything archived to the Koi network with a proportion of KOI equivalent to the amount of attention it received in a 24 hour period. is the first service to make use of the attention reward distribution.

Allowing NFT creators to earn on the amount of attention given to their projects further cements the asset qualities of hosted NFTs. Attention rewards via KOI are a new income stream on top of infinite and customizable transaction emissions made possible by ERC-721.

This experiment furthers the value capture innovations within the new web. Imagine your favorite artist receiving revenue every time you viewed his or her work within a free gallery.

Pay Attention

Proofs of Real Traffic is the first Koi ecosystem application which makes use of PoRT, or Proofs of Real Traffic. Proofs of Real Traffic ensure that gateway tracking and subsequent attention tracking enabled by the Koi protocol are not taken advantage of by bad actors. NFTs hosted on are given “attention” when clicked. Gateway tracking via traffic log verification allows for the correct recording of attention given to hosted content. PoRT ensures that this system is not disrupted through spamming the network, or collusion of protocol participants in pursuit of disproportionate rewards. The intention is to gauge real traffic flowing into the gateways based on genuine interest in information hosted via the Koi protocol. leverages PoRT to maintain the integrity of attention rewards and leaderboard standing. In order to reflect actual public interest in these NFTs, the PoRT generates a hash which represents important metadata associated with any IP address that accesses a gateway. The generated hash forces network participants to expend work that is more expensive to falsify than the attention reward would be worth. This disincentivizes subversive entities from gaming the system.



Early implementation of the Koi protocol has generated open-source tools which help to build a more trustworthy store of human knowledge. is the first public deployment of various technologies made available through this process. takes advantage of the Permaweb, Attention Rewards, and Proofs of Real Traffic, in order to incentivize the creation of Atomic NFTs and the use of the Koi protocol by digital creators. It establishes an experiment in the monetization of NFTs with new income streams provided by attention rewards, and secures the integrity of the system with PoRT.

Try today, and get involved with our community to stay up to date on the latest developments and progress. Consider running a node here. We are hiring!



Koii Network

Koii is a decentralized content publishing platform. The Koii protocol deploys open source tools that will make the web transparent and accountable.